Green Label presents "Forever Ferg"
Follow along as MTN DEW® Green Label, in celebration of MTN DEW® Kickstart, delves into the evolution of the man and the making of the mogul in Forever Ferg, a documentary short film told through the words and perspective of A$AP Ferg throughout the various stages of his life — also featuring appearances by frequent collaborators Shomi Patwary and Pro Era’s Kirk Knight.
Project included a talent partnership with A$AP Ferg, a long-form documentary, a screening event in NYC, an OOH marketing strategy including custom merchandise and a collaboration with Pin Trill & social media amplification of the documentary across Complex and talent platforms.
- Project Management – Associate Director, Marketing & Brand Partnerships
- Pepsi Co. / Mtn. Dew